What are cookies?
Cookies are small text files placed on your device by websites you visit. They are widely used to make websites work, or work more efficiently, as well as to provide information to the website owner.
This Cookie Policy explains how Cala Marketing LLC ("we", "us" or "our"), registered at 2427 Aspinwall St, Sarasota, FL 34237, United States, uses cookies and similar technologies when you visit www.calamarketing.com.
Cookies we use
We use the following categories of cookies:
| Category | Cookie name | Purpose | Duration |
|---|---|---|---|
| Essential | session_id | Maintains your session state across page requests. Required for the website to function. | Session |
| Essential | csrf_token | Security token to prevent cross-site request forgery attacks. | Session |
| Analytics | _ga, _ga_* | Google Analytics cookies used to distinguish users and track usage patterns. Data is anonymised. | 2 years |
| Analytics | _gid | Google Analytics cookie used to distinguish users. | 24 hours |
| Marketing | _fbp | Meta (Facebook) Pixel cookie used to track conversions and build advertising audiences. | 3 months |
| Marketing | _gcl_au | Google Ads conversion tracking cookie used to measure campaign effectiveness. | 3 months |
| Marketing | li_fat_id | LinkedIn Insight Tag cookie for conversion tracking and retargeting on LinkedIn. | 30 days |
Legal basis for processing (EU & UK users)
Essential cookies are processed on the basis of our legitimate interests in maintaining the technical operation of the website and ensuring security (Art. 6(1)(f) GDPR / UK GDPR).
Analytics and marketing cookies are processed only on the basis of your prior consent (Art. 6(1)(a) GDPR / UK GDPR). You may withdraw your consent at any time by adjusting your browser settings or by contacting us at the address below.
Your choices
You can control and manage cookies in several ways:
- Browser settings: Most browsers allow you to refuse or delete cookies. Visit your browser's help section for instructions.
- Google Analytics opt-out: Install the Google Analytics Opt-out Browser Add-on.
- Meta Ads preferences: Manage your preferences at facebook.com/adpreferences.
- Google Ads: Manage your preferences at adssettings.google.com.
Please note that restricting cookies may impact the functionality of this website.
Cross-border data transfers
Some of the third-party services we use (including Google and Meta) may process data in countries outside the European Union or the United Kingdom. Where applicable, such transfers are governed by Standard Contractual Clauses (SCCs) approved by the European Commission or the UK Information Commissioner's Office (ICO).
Contact
If you have questions about this Cookie Policy or our privacy practices, please contact us:
Cala Marketing LLC
2427 Aspinwall St, Sarasota, FL 34237
United States of America
Last updated: May 2025